Santa Carolina’s Tourism department is growing by the day. Among the activities launched this year are the new Premium Tour, a special tour on Sunday noon, and a Virtual Reality Wine Tour aimed to offer visitors the full winemaking experience, from harvest to bottling.
Santa Carolina’s efforts to strengthen wine tourism have been recognized by various institutions. For one thing, Chile’s Tourism Agency –Sernatur– and the Tourism Offices from Chile and Argentina invited Santa Carolina and Andrea Morris, Director of Tourism of our winery, to take part in the “Tourist Management Guidelines for Wineries” Program. This initiative was aimed to strengthen modernization of the wine business and achieve world-class quality and service standards that would subsequently lead to higher returns and increased competitiveness for wineries and wine-producing countries.
In addition, Santa Carolina successfully participated in a number of meetings and trainings, where it obtained the highest overall scores among the 14 participating wineries.
On another but related front, TripAdvisor, one of the world’s largest travel websites, presented us with the Certificate of Excellence 2017, which is awarded to properties that consistently achieve outstanding traveler reviews on TripAdvisor.
This is great news for our tourism department and an additional reason to continue to work hard and attract ever more visitors to our winery.