inicio News SANTA CAROLINA LAUNCHED FOUR SPECIAL EDITIONS IN BRAZIL

SANTA CAROLINA LAUNCHED FOUR SPECIAL EDITIONS IN BRAZIL

28 December 2020

Given the increase shown by consumption of wines under R$35 in Brazil (around USD 7.0 retail price), Santa Carolina focused a portion of the 2020 launches on new alternatives for those consumers.

Accordingly, four special editions were developed to cater to Brazilians’ preferences and behavior: Two sweet wines – Reservado Branco Suave and Reservado Tinto Suave– which are fresher, more youthful wines, ideal for cocktails; Reservado Merlot, which has an attractive, cooler and trendier image; and Reservado Rosé which, with a cleaner, modern and feminine look, sought to be a tribute to Pink October, the breast cancer awareness month, and of which a percentage of its sales went to a foundation that treats women who have suffered that disease.

Conceived to promote these 4 products, the Evolua campaign considered the implementation of point of sale displays of the special editions with cases, displays and assembled kits. This successful campaign earned us a nomination to the Caio 2020 Award in the Visual Communication category, the most important award for the marketing and trade marketing industry in Brazil for the past 20 years.

 

¿Eres mayor de edad?

Are you of legal age?

We are sorry

You can not access the content of the site if you are not of legal age.